Launched in 2007, this is an effervescent Fruity/Floral fragrance for women. With a contemporary, lighter and sweeter formula, it is a light hearted version of Lavin's classic Rumeur formulation. Rose is the star of this scent with notes of orange, magnolia, jasmine, patchouli, and musk.<P>Designed For Women<P>This product is the original, authentic name brand and NOT a knockoff or imitation.